Macquarium is proud to present a free series of innovation and marketing workshops. These fun and collaborative learning sessions will focus on the constantly changing landscape that today’s marketers have to deal with. The series will be focusing on innovation, future trends and best practices. We aim to give attendees the actionable insights and processes that they can implement within their own organizations.
Our workshops are the following;
- Making Everyday Objects Smarter
- Introduction to Customer Journey Mapping
- Using Behavioral Intent to Understand Customer Needs
Our next workshop will be on December 6th and we invite you to attend:
Intro to Customer Journey Mapping Workshop
A Customer Journey Map is an articulation of the experiences customers have when they interact with a company. In this fun and interactive workshop you’ll learn: how to identify the various stages in the customer’s journey, understand the role of empathy, how to identify existing touchpoints and look for opportunities to improve the experience. You will have the opportunity to work as a team in two exercises that will help you create a Customer Journey Map. Refreshments will be provided by Macquarium.
Time and Date:
Wednesday, December 6th from 6-8pm. Doors open at 5:30pm.
151 Ted Turner Dr. NW
Atlanta, GA 30303